Alternative Asset Management
Gain exclusive access to institutional-quality private market investments designed to diversify portfolios, preserve capital, and build intergenerational wealth.
In an environment of volatility and compressed yields, alternative investments offer wholesale investors access to return profiles that are often uncorrelated to listed markets. At Prime Financial Group, we connect clients to opportunities traditionally reserved for institutions; across private credit, property, and growth-stage private equity. Whether you're seeking income through asset-backed private credit or long-term value creation via growth equity, our selective suite of alternative investments are designed to support the needs of wholesale-qualified investors and their advisors.
Our Core Investment Pillars
Alternative Asset Management and Sports & Entertainment Investment Opportunities
Institutional-grade private credit, unlisted equity, and special opportunities.
Access diversified exposure to private credit, emerging growth equity, social infrastructure and sports & entertainment investment opportunities through our exclusive wholesale fund suite. Designed for yield, capital stability, or thematic long-term growth.
Wholesale Property Investment Opportunities
Preferred equity, ordinary equity, first mortgage & subordinated debt options.
Invest in residential and mixed-use developments alongside experienced Australian developers. Structures range from equity to debt, tailored to suit your risk/return profile.
Trusted by Australia’s Leading Investors
Meet Our Alternative Asset Leaders
Our experienced team brings deep expertise, strategic insight, and a hands-on approach to uncovering and managing exclusive alternative investment opportunities.
Navigating Wholesale Property Investment Opportunities
Join Panos Miltiadou, Partner in Prime’s Property division, as he shares how we connect wholesale investors with exclusive property investment opportunities. Learn about our deal evaluation process, the types of equity and debt structures available, including preferred equity, ordinary equity, first mortgage, and subordinated debt; and how these strategies are designed to support portfolio diversification and multi-generational wealth creation.
Wholesale Investment Opportunities Overview
Gain insight into our exclusive investment solutions available to eligible wholesale investors. This brochure outlines our disciplined approach, access to curated opportunities across private credit, property, and growth capital, and how we work closely with investors to build long-term wealth & diversified portfolios. Download the overview to discover how our offering can complement your investment strategy.
Featured Insights
Frequently Asked Questions
Alternative investments are assets that fall outside traditional asset classes like stocks, bonds, and cash. They include private equity, private credit, hedge funds, infrastructure, real assets, and venture capital. We specialise in private credit, private equity and sports & entertainment investments.
Private equity involves investing directly into private companies (not listed on stock exchanges), often through buyouts or growth capital to help scale or restructure businesses.
Private credit offers:
- Higher yields than public bonds
- Reduced correlation to equity markets
- Predictable income, especially with fixed rates and covenants
- Downside protection via security, structure, and governance rights
It’s a defensive asset class suited for income-focused investors who can tolerate lower liquidity in exchange for risk-adjusted returns.
It offers the potential for higher returns than public markets by accessing unique opportunities, benefiting from active ownership, and capturing value through operational improvements and multiple expansion.
While we focus heavily on risk management, the Fund carries risks, including:
- Liquidity risk (due to private markets)
- Credit/default risk (though we use senior structures)
- Concentration risk (targeting 15–25 borrowers)
- Market/economic risks (e.g. inflation, interest rate shifts)
Let’s Talk Alternatives
Whether you’re investing personally, advising clients, or managing institutional capital, our team is ready to help you explore the right opportunities. Submit your interest to learn more about current opportunities or access detailed fund information.
