Alternative Asset Management

Gain exclusive access to institutional-quality private market investments designed to diversify portfolios, preserve capital, and build intergenerational wealth.

Diversification Beyond Traditional Assets

In an environment of volatility and compressed yields, alternative investments offer wholesale investors access to return profiles that are often uncorrelated to listed markets. At Prime Financial Group, we connect clients to opportunities traditionally reserved for institutions; across private credit, property, and growth-stage private equity. Whether you're seeking income through asset-backed private credit or long-term value creation via growth equity, our selective suite of alternative investments are designed to support the needs of wholesale-qualified investors and their advisors.

Our Core Investment Pillars

Alternative Asset Management & Sports Investment Opportunities

Institutional-grade private credit, unlisted equity, and special opportunities.

Access diversified exposure to private credit, emerging growth equity, social infrastructure and sports investment opportunities through our exclusive wholesale fund suite. Designed for yield, capital stability, or thematic long-term growth.

Wholesale Property Investment Opportunities

Preferred equity, ordinary equity, first mortgage & subordinated debt options.

Invest in residential and mixed-use developments alongside experienced Australian developers. Structures range from equity to debt, tailored to suit your risk/return profile.

Trusted by Australia’s Leading Investors

Prime helped us structure and raise capital for one of our projects, and they truly delivered. Their deep expertise and detailed, independent research added real value and informed key decisions. It was clear they were committed to achieving the best outcome for us.

Geoffrey Booth, Managing Director - B Global Developments

We've worked with Prime on multiple transactions and are consistently impressed by their professionalism, clarity, and execution. Their disciplined, strategic approach inspires confidence and keeps complex deals moving smoothly. The Prime team is dynamic, solutions-focused, and a trusted partner to WDG.

Michael Skala - Willow Development Group

Meet Our Alternative Asset Leaders

Our experienced team brings deep expertise, strategic insight, and a hands-on approach to uncovering and managing exclusive alternative investment opportunities.

Panos Miltiadou

Panos Miltiadou

Partner - Property
Benjamin Harrison

Benjamin Harrison

Chief Investment Officer - Alternative Asset Management
Harley Dalton

Harley Dalton

Partner - Wealth
David Ooi

David Ooi

Director - Property
Hear from Our Experts: The People Behind Your Portfolio

Navigating Wholesale Property Investment Opportunities

Join Panos Miltiadou, Partner in Prime’s Property division, as he shares how we connect wholesale investors with exclusive property investment opportunities. Learn about our deal evaluation process, the types of equity and debt structures available, including preferred equity, ordinary equity, first mortgage, and subordinated debt; and how these strategies are designed to support portfolio diversification and multi-generational wealth creation.

Wholesale Investment Opportunities Overview

Gain insight into our exclusive investment solutions available to eligible wholesale investors. This brochure outlines our disciplined approach, access to curated opportunities across private credit, property, and growth capital, and how we work closely with investors to build long-term wealth & diversified portfolios. Download the overview to discover how our offering can complement your investment strategy.

Frequently Asked Questions

What are alternative investments?

Alternative investments are assets that fall outside traditional asset classes like stocks, bonds, and cash. They include private equity, private credit, hedge funds, infrastructure, real assets, and venture capital. We specialise in private credit, private equity and sports investments.

What is Private Equity?

Private equity involves investing directly into private companies (not listed on stock exchanges), often through buyouts or growth capital to help scale or restructure businesses.

Why would I invest in private credit instead of equities or bonds?

Private credit offers:

  • Higher yields than public bonds
  • Reduced correlation to equity markets
  • Predictable income, especially with fixed rates and covenants
  • Downside protection via security, structure, and governance rights

It’s a defensive asset class suited for income-focused investors who can tolerate lower liquidity in exchange for risk-adjusted returns.

Why Invest in Private Equity?

It offers the potential for higher returns than public markets by accessing unique opportunities, benefiting from active ownership, and capturing value through operational improvements and multiple expansion.

What are the key risks?

While we focus heavily on risk management, the Fund carries risks, including:

  • Liquidity risk (due to private markets)
  • Credit/default risk (though we use senior structures)
  • Concentration risk (targeting 15–25 borrowers)
  • Market/economic risks (e.g. inflation, interest rate shifts)

Let’s Talk Alternatives

Whether you’re investing personally, advising clients, or managing institutional capital, our team is ready to help you explore the right opportunities. Submit your interest to learn more about current opportunities or access detailed fund information.

Cookie Consent

By using this website, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. View our Privacy Policy for more information.