We are a market-leading advice, capital and asset management group.

Empowering Ambition.
Prime is committed to creating prosperous and sustainable financial futures for all.

years OF operation

1.9

B+

FUNDS UNDER MANAGEMENT

220

team members

owned by employees

Our single focus is on you, helping you to secure the financial future you deserve.

We take your aspirations and apply innovative thinking to grow your wealth, creating positive lasting impact.

Start a Conversation

“

We have always felt that our advisor listened carefully to what we expected and responded appropriately. Livio is always interested in us as a couple and our lifestyle- we have never felt like we were bulk handled.

”

Ian & Cherie, VIC

“

I have been using Prime for many years and one of the things I appreciate most is that their advice is only a phone call away and I always feel as a customer that Prime have my best interest at heart. It is a very personal service executed by very personable and helpful individuals. My adviser feels like family I am very satisfied.

”

Christopher, ACT

“

We have worked with Prime for fifteen years as our financial adviser. Prime has always guided us through with professional advice on our financial decisions, whether it be in the local office or over the phone. We have found our adviser, Garry, has gone above and beyond the call of duty with regards to our retirement and financial matters in a friendly and caring way.

”

Karen & Russell, QLD

“

Opening my own business was a relatively daunting task. Prime and their extremely professional approach were essential in ensuring that it was executed properly. I would recommend Prime to anyone looking for leading advice with great customer service.

”

James Reti, Reti Consulting

“

I have been a client of Prime for just over 3 years and I am confident that the advice and service I have received during that time has been in my best interests.

”

Lannette, QLD

“

Prime is a lot more that an accountant to us. They are well equipped with the knowledge to help solve any problem businesses come across.

”

Gavin Lowe, UDL Group

“

Navigating the R&D Tax Incentive in a complex regulatory environment is no small feat, but the Prime team's expertise has made the process seamless. Their Virtual CFO services have brought financial discipline to our operations, allowing us to focus more on delivering our innovative medical technologies.

”

Luana de Lamotte, Senior Finance Manager, CorWave

“

Prime provides us a highly personalised service covering our financial needs. Our strategic advice has been proactively provided whilst ensuring our investments are professionally managed without requiring our daily input. We feel comfortable knowing Prime is looking after our investments.

”

Ian, VIC

“

We are busy running our business, which takes up most of our time! To have someone we know and trust in charge of our money is so comforting. I enjoy the quick and clear communications I have with my adviser and I trust his suggestions for our investments.

”

Jack and Pauline, VIC

“

Prime’s support has been essential. From identifying and maximising our R&D Tax Incentive claims to providing strategic financial guidance through Virtual CFO services, they’ve helped us build a solid foundation for growth. Simone and Victoria understand the unique challenges of biotech and consistently deliver high-quality advice."

”

John Santini, President and CEO, Vergent Bioscience Australia

“

We’ve been with Prime now for nearly 10 years and they have always strived to understand our business needs and have contributed enormously to our growth from start-up tech to product commercialisation.

”

Robert Kerr, Enopte Solutions

“

I am very pleased with Prime. I have called my adviser when I have questions and have always received prompt replies and all of the support I needed.

”

Bob & Denise, NSW

“

In working with Prime, I have been connected with a trusted ‘go to’ source of knowledge, mentorship, tools, services, contacts and – most importantly – a friend on the ground for anything related to financial decisions when feeling a little overwhelmed.

”

Amy, QLD

“

In all the years l have had to do the R&D rebate and other grants, l have never been better looked after than here at Prime. The staff are super friendly, trustworthy and keen to get me the best result that they can. I would recommend Prime to anyone who wants to use this service. You have a client for life.

”

Vern Brickman, Adverto

“

The team at Prime Financial provide an excellent full service offering to my organisation. Communication between teams is excellent and they genuinely put the best interests of their clients first.

”

Alan King, VIC

“

I find Michelle's service to me is of high value. She is knowledgeable and transfers the information to me clearly. Thank you Prime.

”

Kathryn, WA

“

The support we've received from Prime on the R&D Tax Incentive has been invaluable - ensuring we optimise our funding and stay audit-ready. We've gained strategic financial oversight that’s helped us make informed decisions. Simone and Victoria’s expertise and proactive approach have made them a trusted extension of our team.

”

Will Souter, CFO, Actinogen

“

First class advice and service leading to real business advisory support and growth.

”

Ben Hughes, EconomX

Resource Centre

The latest thinking and trends from the team at Prime.

View all posts

The Cost of Being Late: Risks & Penalties for Overdue SMSF Annual Returns

Forget the Tariff Tussle, The Real Risk Lies in Bond Market Disruption

Monthly Market Update - May 2025

Careers at Prime

Learn More

News & ASX Announcements

Access the latest reports and announcements regarding ASX:PFG.

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It's time to talk to Prime about your financial ambitions.

Start a Conversation

grow your wealth - prime finance services

We are a market-leading advice, capital and asset management group.

Empowering Ambition.
Prime is committed to creating prosperous and sustainable financial futures for all.

Our single focus is on you, helping you to secure the financial future you deserve.

Together we aspire, innovate, grow, impact.

Our Services

Wealth Management

Capital & Corporate Advisory

Accounting & Business Advisory

Self-Managed Super Funds (SMSF)

ESG Advisory

ASX Announcement Centre

We have always felt that our advisor listened carefully to what we expected and responded appropriately. Livio is always interested in us as a couple and our lifestyle- we have never felt like we were bulk handled.

Opening my own business was a relatively daunting task. Prime and their extremely professional approach were essential in ensuring that it was executed properly. I would recommend Prime to anyone looking for leading advice with great customer service.

I have been a client of Prime for just over 3 years and I am confident that the advice and service I have received during that time has been in my best interests.

Prime is a lot more that an accountant to us. They are well equipped with the knowledge to help solve any problem businesses come across.

Prime provides us a highly personalised service covering our financial needs. Our strategic advice has been proactively provided whilst ensuring our investments are professionally managed without requiring our daily input. We feel comfortable knowing Prime is looking after our investments.

We are busy running our business, which takes up most of our time! To have someone we know and trust in charge of our money is so comforting. I enjoy the quick and clear communications I have with my adviser and I trust his suggestions for our investments.

We’ve been with Prime now for nearly 10 years and they have always strived to understand our business needs and have contributed enormously to our growth from start-up tech to product commercialisation.

I am very pleased with Prime. I have called my adviser when I have questions and have always received prompt replies and all of the support I needed.

In working with Prime, I have been connected with a trusted ‘go to’ source of knowledge, mentorship, tools, services, contacts and – most importantly – a friend on the ground for anything related to financial decisions when feeling a little overwhelmed.

The team at Prime Financial provide an excellent full service offering to my organisation. Communication between teams is excellent and they genuinely put the best interests of their clients first.

I find Michelle's service to me is of high value. She is knowledgeable and transfers the information to me clearly. Thank you Prime.

First class advice and service leading to real business advisory support and growth.

Resource Centre

The Cost of Being Late: Risks & Penalties for Overdue SMSF Annual Returns

Forget the Tariff Tussle, The Real Risk Lies in Bond Market Disruption

Monthly Market Update - May 2025

Careers at Prime

News & ASX Announcements

It's time to talk to Prime about your financial ambitions.

Empowering Ambition.Prime is committed to creating prosperous and sustainable financial futures for all.

Our single focus is on you, helping you to secure the financial future you deserve.

Together we aspire, innovate, grow, impact.

Our Services

Wealth Management

Capital & Corporate Advisory

Accounting & Business Advisory

Self-Managed Super Funds (SMSF)

ESG Advisory

ASX Announcement Centre

We have always felt that our advisor listened carefully to what we expected and responded appropriately. Livio is always interested in us as a couple and our lifestyle- we have never felt like we were bulk handled.

Opening my own business was a relatively daunting task. Prime and their extremely professional approach were essential in ensuring that it was executed properly. I would recommend Prime to anyone looking for leading advice with great customer service.

I have been a client of Prime for just over 3 years and I am confident that the advice and service I have received during that time has been in my best interests.

Prime is a lot more that an accountant to us. They are well equipped with the knowledge to help solve any problem businesses come across.

Prime provides us a highly personalised service covering our financial needs. Our strategic advice has been proactively provided whilst ensuring our investments are professionally managed without requiring our daily input. We feel comfortable knowing Prime is looking after our investments.

We are busy running our business, which takes up most of our time! To have someone we know and trust in charge of our money is so comforting. I enjoy the quick and clear communications I have with my adviser and I trust his suggestions for our investments.

We’ve been with Prime now for nearly 10 years and they have always strived to understand our business needs and have contributed enormously to our growth from start-up tech to product commercialisation.

I am very pleased with Prime. I have called my adviser when I have questions and have always received prompt replies and all of the support I needed.

In working with Prime, I have been connected with a trusted ‘go to’ source of knowledge, mentorship, tools, services, contacts and – most importantly – a friend on the ground for anything related to financial decisions when feeling a little overwhelmed.

The team at Prime Financial provide an excellent full service offering to my organisation. Communication between teams is excellent and they genuinely put the best interests of their clients first.

I find Michelle's service to me is of high value. She is knowledgeable and transfers the information to me clearly. Thank you Prime.

First class advice and service leading to real business advisory support and growth.

Resource Centre

The Cost of Being Late: Risks & Penalties for Overdue SMSF Annual Returns

Forget the Tariff Tussle, The Real Risk Lies in Bond Market Disruption

Monthly Market Update - May 2025

Careers at Prime

News & ASX Announcements

It's time to talk to Prime about your financial ambitions.

Empowering Ambition.
Prime is committed to creating prosperous and sustainable financial futures for all.