We are a market-leading advice, capital and asset management group.

mathew smith - prime finaical planning
Financial advice, capital and asset management group

Empowering Ambition.
Prime is committed to creating prosperous and sustainable financial futures for all.

25
years OF operation
$
1.2
B+
FUNDS UNDER MANAGEMENT
170
+
team members
45
%
owned by employees

Our single focus is on you, helping you to secure the financial future you deserve.

We take your aspirations and apply innovative thinking to grow your wealth, creating positive lasting impact.

Together we aspire, innovate, grow, impact.

Prime is a recognised market-leading advice, capital and asset management group. By forming meaningful partnerships and challenging traditional models, we provide game changing financial services that empower our clients to achieve their ambitions.

The team at Prime Financial provide an excellent full service offering to my organisation. Communication between teams is excellent and they genuinely put the best interests of their clients first.

Alan King, VIC

I am very pleased with Prime. I have called my adviser when I have questions and have always received prompt replies and all of the support I needed.

Bob & Denise, NSW

We are busy running our business, which takes up most of our time! To have someone we know and trust in charge of our money is so comforting. I enjoy the quick and clear communications I have with my adviser and I trust his suggestions for our investments.

Jack and Pauline, VIC

I have been using Prime for many years and one of the things I appreciate most is that their advice is only a phone call away and I always feel as a customer that Prime have my best interest at heart. It is a very personal service executed by very personable and helpful individuals. My adviser feels like family I am very satisfied.

Christopher, ACT

In all the years l have had to do the R&D rebate and other grants, l have never been better looked after than here at Prime. The staff are super friendly, trustworthy and keen to get me the best result that they can. I would recommend Prime to anyone who wants to use this service. You have a client for life.

Vern Brickman, Adverto

We’ve been with Prime now for nearly 10 years and they have always strived to understand our business needs and have contributed enormously to our growth from start-up tech to product commercialisation.

Robert Kerr, Enopte Solutions

In working with Prime, I have been connected with a trusted ‘go to’ source of knowledge, mentorship, tools, services, contacts and – most importantly – a friend on the ground for anything related to financial decisions when feeling a little overwhelmed.

Amy, QLD

I find Michelle's service to me is of high value. She is knowledgeable and transfers the information to me clearly. Thank you Prime.

Kathryn, WA

Prime provides us a highly personalised service covering our financial needs. Our strategic advice has been proactively provided whilst ensuring our investments are professionally managed without requiring our daily input. We feel comfortable knowing Prime is looking after our investments.

Ian, VIC

I have been a client of Prime for just over 3 years and I am confident that the advice and service I have received during that time has been in my best interests.

Lannette, QLD

Opening my own business was a relatively daunting task. Prime and their extremely professional approach were essential in ensuring that it was executed properly. I would recommend Prime to anyone looking for leading advice with great customer service.

James Reti, Reti Consulting

Prime is a lot more that an accountant to us. They are well equipped with the knowledge to help solve any problem businesses come across.

Gavin Lowe, UDL Group

We have always felt that our advisor listened carefully to what we expected and responded appropriately. Livio is always interested in us as a couple and our lifestyle- we have never felt like we were bulk handled.

Ian & Cherie, VIC

We have worked with Prime for fifteen years as our financial adviser. Prime has always guided us through with professional advice on our financial decisions, whether it be in the local office or over the phone. We have found our adviser, Garry, has gone above and beyond the call of duty with regards to our retirement and financial matters in a friendly and caring way.

Karen & Russell, QLD

First class advice and service leading to real business advisory support and growth.

Ben Hughes, EconomX

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