Natalie is an experienced and trusted leader, having built and driven successful global businesses. Prior to joining Prime, she thrived during her 21 year career at Flight Centre Travel Group. Under Natalie's leadership the group’s award-winning specialised meetings and events business, cievents, grew to become the largest events agency in Asia Pacific. Natalie founded Barefoot Citizens Consulting in 2020, the specialised ESG consultancy now part of Prime.
Natalie has worked with some of the world’s largest listed companies, pioneering industry-first technologies and operational models, and delivering people engagement and strategic growth into key markets. Her approach to business is based on the idea that purpose drives people, people build communities and communities change the world. By using her diverse skill set Natalie helps businesses to drive profit with purpose.