Key Discussion Points

In enhancing our approach to introducing prospective clients to our wealth business, one highly effective strategy is to recommend the opening of a Macquarie Cash Account and a Macquarie Accelerator Account.

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Here are some compelling benefits that make this approach both advantageous and seamless:

Competitive Interest Rates:

- **4.75% at call on Cash with nil hoops:** This interest rate is not only competitive for individual and personal accounts but proves exceptionally favorable for Self-Managed Super Funds (SMSFs) and Family Trusts.

Streamlined Advice Process:

- **Easy advice process:** The simplicity of initiating these accounts facilitates a smoother onboarding experience for clients, making it easier to transition towards a comprehensive wealth management relationship.

Value-Added Goodwill:

- **Higher conversion to ongoing advice relationship:** Offering a higher interest rate than standard accounts (e.g., CBA, WBC, NAB) acts as a significant value-add. It not only attracts prospective clients but also contributes to a higher conversion rate for establishing long-term advisory relationships.

Cost-Efficient:

- **Prime doesn't levy a fee:** Unlike some other financial institutions, Macquarie's Accelerator Accounts come without additional fees, enhancing the overall cost-efficiency for both the client and our business.

Smooth Transition to Wrap Accounts:

- **Smooth transition to Wrap accounts:** When clients express interest in further advice, the transition from a Cash Account to a Wrap account is seamless. This ensures a continuous and integrated advisory experience for our clients.

By recommending Macquarie's Cash and Accelerator Accounts, we not only provide our clients with attractive financial benefits but also set the stage for a more comprehensive and enduring advisory relationship.

To discuss this in more detail, please contact your Adviser.