Simon co-founded Prime in 1998. He is Prime's Managing Director & CEO.
Simon is a strategically driven leader who has expanded on Prime's origins as a Wealth and Advice business, evolving the company to what it is today. As a Capital, Advice and Asset Management firm, Prime's offerings include Wealth Management & SMSF, ESG Advisory, and Accounting & Corporate Finance. Under Simon's leadership, Prime has a focus on continuous growth and value for its clients, partners and shareholders, helping them achieve their aspirations.
Simon has led Prime through an ASX listing and has driven both top and bottom-line growth. He has extensive experience across Operations, Strategy and Acquisitions.