Message from CEO

Dear JV Partners,

April for us, no doubt much like it has been for you, has been enormously busy. After the shocks of February and March we have continued to focus on being proactive and communicative whilst executing on advice to protect clients positions. Some of this advice is outlined below in the following discussion points, however this has been tailored to each clients personal circumstances. Our Communications Plan has also included multiple Forums for Wealth Management & Investment Advice, SMSF Trustees and Business Owners and these Forum / Webinars have been well attended, in some cases by over 100 people.

Although business conditions in the advice space remain fluid and difficult for many of us, Prime are focussed on maintaining 100% of our team, exceeding client expectations and positively starting to plan a return to office program, with the priority being team, client and JV Partner personal safety and health.

We are incredibly proud of the hard work and resilience of the Prime team and the way that we continue to support each other and clients, your continuing support in same has also been invaluable.

We remain optimistic but realistic as to what lays ahead of us and the persistence with which we must approach the challenges to come.

If there is more we can do, let us know, we would love to hear from you and support you and your clients in as many ways as possible.

Please continue to stay safe.

All the best.

Simon Madder
Managing Director & CEO
Prime Financial Group Ltd


Recent Investment Recommendations

As part of keeping you up to date on the recommendations that we are discussing with clients, which have been personalised and tailored to their specific circumstances through a personalised ‘Record of Advice’ (RoA), please find below a summary.

It is important to note that this is not specific advice to you but a summary of the main themes and some of the underlying investments that have changed or been recently recommended. As each piece of advice is tailored to every client, not all of these recommendations will be or have been applied to clients in the same proportions.


Corporate Actions & Updates

As part of keeping you up to date on the communications that we are discussing with clients, please click below for the most recent notes we sent out.

Further Upgrading Equity Portfolios

Oil Search (OSH) Non Renounceable Rights

AMP WAPF Restriction on Redemptions Update

Webjet (WEB) Non Renounaceable Rights Issue – Apr 2020


COVID-19 Early Release of Super

If you have been financially affected by COVID-19, you may be able to access some of your superannuation early.


Wealth Management & SMSF Forum – Session 5

We will be hosting a fifth forum on Wednesday 13th May at 9.30am – 10.30am AEST.

During this session we will have Jonathan Bayes – CIO for Prime and Olivia Long – Head of Prime SMSF cover the current market position, Prime’s portfolio position and action items for SMSF trustees.

We would like to invite you to join this session and please encourage your clients who you feel would benefit from this forum to join too via the link below.


Wealth Management & SMSF Forum – Sessions

If you’d like to view past sessions of the forum, please click below to view.


Business Owners Forum – Sessions

We’ve had 7 successful forums in the last 7 weeks, covering the JobKeeper Payment, business strategies and more. Click below to view the sessions.


EOFY Research & Development Tax Incentive Opportunity

Countdown to 30 June 2020

It’s that time of year again! With the End of Financial Year rapidly approaching there are several things to consider when claiming the Research & Development (R&D) tax incentive which we have outlined in the article below.


Business Support Fund – VIC

The Victorian Government recently launched the $500 million Business Support Fund to help small businesses survive the impacts of COVID-19.


Sale of Revolution Software Services to Toyota

Prime Financial Group’s Capital division is delighted to have advised the shareholders of Revolution Software Services (Revolution), a leading Australian provider of Dealer Management Systems (DMS) on their sale to Toyota Motor Corporation Australia (TMCA).


Lest we forget about your SMSF clients

Written by Olivia Long, Managing Director – SMSF

There’s not doubt we’re all distracted with critical business services work at present. Many of us have more work than we have time or resources to deal with it, but don’t let that be an excuse to forget about maximising year-end strategic planning for your SMSF clients.


The information in this page contains general advice and is provided by Primestock Securities Ltd ABN 67 089 676 068, AFSL 239180 (‘Prime’). That advice has been prepared without taking your personal objectives, financial situation or needs into account. Before acting on this general advice, you should consider the appropriateness of it having regard to your personal objectives, financial situation and needs. You should obtain and read the Product Disclosure Statement (PDS) before making any decision to acquire any financial product referred to in this page. Please refer to the FSG ( for contact information and information about remuneration and associations with product issuers. This information should not be relied upon as a substitute for professional advice, and we encourage you to seek specific advice from your professional adviser before making a decision on the matters discussed in this page. Information in this page is current at the date of this page, and we have no obligation to update or revise it as a result of any change in events, circumstances or conditions upon which it is based.


What our clients say

“First class advice and service leading to real business advisory support and growth.”

Ben Hughes, EconomX

“We’ve been with Prime now for nearly 10 years and they have always strived to understand our business needs and have contributed enormously to our growth from start-up tech to product commercialisation.”

Robert Kerr, Enopte Solutions

“Prime provides us a highly personalised service covering our financial needs. Our strategic advice has been proactively provided whilst ensuring our investments are professionally managed without requiring our daily input. We feel comfortable knowing Prime is looking after our investments.”

Ian, VIC

“In working with Prime, I have been connected with a trusted ‘go to’ source of knowledge, mentorship, tools, services, contacts and – most importantly – a friend on the ground for anything related to financial decisions when feeling a little overwhelmed.”

Amy, QLD

“The team at Prime Financial provide an excellent full service offering to my organisation. Communication between teams is excellent and they genuinely put the best interests of their clients first.”

Alan King, VIC

“I am very pleased with Prime. I have called my adviser when I have questions and have always received prompt replies and all of the support I needed.”

Bob & Denise, NSW

“We are busy running our business, which takes up most of our time! To have someone we know and trust in charge of our money is so comforting. I enjoy the quick and clear communications I have with my adviser and I trust his suggestions for our investments.”

Jack and Pauline, VIC

“Prime is a lot more that an accountant to us. They are well equipped with the knowledge to help solve any problem businesses come across.”

Gavin Lowe, UDL Group

“We have worked with Prime for fifteen years as our financial adviser. Prime has always guided us through with professional advice on our financial decisions, whether it be in the local office or over the phone. We have found our adviser, Garry, has gone above and beyond the call of duty with regards to our retirement and financial matters in a friendly and caring way.”

Karen & Russell, QLD

“I find Michelle service to me is of high value. She is knowledgeable and transfers the information to me clearly. Thank you Prime.”

Kathryn, WA

“In all the years l have had to do the R&D rebate and other grants, l have never been better looked after than here at Prime. The staff are super friendly, trustworthy and keen to get me the best result that they can. I would recommend Prime to anyone who wants to use this service. You have a client for life.”

Vern Brickman, Adverto

“We have always felt that our advisor listened carefully to what we expected and responded appropriately. Livio is always interested in us as a couple and our lifestyle- we have never felt like we were bulk handled.”

Ian & Cherie, VIC

“I have been a client of Prime for just over 3 years and I am confident that the advice and service I have received during that time has been in my best interests.”

Lannette, QLD

“Opening my own business was a relatively daunting task. Prime and their extremely professional approach were essential in ensuring that it was executed properly. I would recommend Prime to anyone looking for leading advice with great customer service.”

James Reti, Reti Consulting

“I have been using Prime for many years and one of the things I appreciate most is that their advice is only a phone call away and I always feel as a customer that Prime have my best interest at heart. It is a very personal service executed by very personable and helpful individuals. My advisor feels like family I am very satisfied.”

Christopher, ACT