Message from CEO

Dear JV Partners,

The month of March has been, as many commentators have said, unprecedented, as the effects of COVID-19 are becoming more widely known on the health and safety of the world and closer to home to us as Australians.

We at Prime sincerely hope that you, your family, friends and team have remained safe and the combined impact on their and your health as well as the economic impact has thus far been manageable.

As I pen this note the information flow and negative news continues to come thick and fast as governments and health authorities struggle with appropriate responses to flatten the curve and cushion the inevitable economic impacts on us all already being reflected in world stockmarkets and personal livelihoods.

In these very difficult times the advice and support that you and we provide as professionals, employers, family and community members is significant and we hope that you feel we are there to support you and your clients as much as possible.

We have endeavoured to be very communicative with clients and yourself in March in terms of views on markets and advice plus how relief packages can be applied. We are in unchartered territory, as the Prime Minister has rightly said, but a lesson we learnt during the GFC, which initiated our Weekly Market Update to calm clients and keep them informed, is that in times like this there is no such thing as overcommunication.

In this month’s discussion points we have outlined some of the more recent communications, which are ongoing, however if there is anything additional you would like us to address please just let us know.

We are a resilient mob us Australians, whom as a part of a global community will no doubt play our role, we hope to be part of helping Australians through to the other side and ultimately a brighter future but it will be a tough period of time for so many and we will do our absolute best to help as many people as possible, that is our promise to you as our Partners.

Stay safe, please call if you need anything and best to you and your closest.

Simon Madder
Managing Director & CEO
Prime Financial Group Ltd


Coronavirus Stimulus

Written by Michelle Bromley, Director – Strategy & Advice

The Morrison Government has announced some welcome relief for retirees, income support recipients, casual workers and sole traders in the face of deteriorating economic impacts of the coronavirus pandemic.


COVID-19 and Your Super Forum – Session 2

Due to popular demand and significant interest in the recent COVID-19 and your Super online forum, we will be hosting a second forum on Friday 3rd April at 9.30am – 10.30am AEDT.

Given these unprecedented times, it’s likely you’ve experienced firsthand the impact the Coronavirus (COVID-19) is having on the Australian market, the economy and importantly your superannuation and livelihood.

During this session we will have Jonathan Bayes – CIO for Prime, Mark Johnson – Partner for Prime Wealth Management and Olivia Long – Head of Prime SMSF cover the following:

  • – Current market position – what has changed in a week?
  • – How different asset classes are performing in this downturn
  • – How Australia is positioned versus the rest of the world
  • – Prime portfolio position, protection on the downside, but is now the time to take on more risk?
  • – Commonly asked questions of investors / clients and key action items for SMSF trustees

We would like to invite you to join this session and please encourage your clients who you feel would benefit from this forum to join too via the link below.


COVID-19 and Your Super Forum – Recording

If you would like to view our first forum session on the current market position, market opportunities and SMSF action items for trustees, please click below to view the recording.


Business Owners Strategy Forum – Session 1 & 2

We have been hosting a weekly forum for businesses to collaborate, stay connected and share relevant information. Click below to view session 1 & 2.


Government Announcement – Small Business Support for COVID-19

Written by Matt Murphy, Managing Director – Accounting & Business Advisory

The PM recently announced further support to Australian small businesses in the midst of these difficult times. Below is a recap on the support package in greater detail.


COVID-19 Economic Support – VIC, QLD and NSW

As small businesses feel the effects of the outbreak, state governments are offering support for local small businesses. Click below to read more about the tax relief support and grants available in your state.


COVID-19 stimulus PAYG benefits

Written by Simone Quin, Partner – Accounting & Business Advisory

The Government has announced a range of programs to stimulate the economy. One of those, the cashflow boost, assists business’ that employ staff. The following is a summary of that initiative.


R&D and EMDG Updates

R&D Tax Incentive

R&D tax incentive applications for the tax year ended 30 June 2019 are due for lodgement with AusIndustry by 30 April 2020.

This is a use it or lose it deadline!

For companies that still haven’t lodged their annual claim this should be viewed as a priority in order to unlock valuable non-dilutive funding into their business
that could assist with any disruption caused by the COVID-19 virus.

Prime are happy to talk to any clients that may not have claimed in the past and require an eligibility assessment

Export Market Development Grant (EMDG)

EMDG applications for the current financial year ended 30 June 2020 can be lodged with Austrade from 1 July 2020.

This grant provides exporters with an annual reimbursement of up to $150k – based on 50% of their eligible promotional expenses.

There are several expense categories including online advertising, appointment of overeas reps and securing overseas patents and trademarks.

As such there is still an ability to incur eligible expenditure without leaving Australia.

Prime can assist any clients navigate the EMDG and start planning and collating documentation to submit their next annual claim from 1 July to gain access to the available funding as soon as possible.

For any enquiries or support:

Melbourne team
Brendan Brown Simone Quin

Brisbane team
John Driscoll Sean Fincham


Monthly Commentary

Global equities sold off heavily in February as represented by the MSCI World Index which fell by over -8%. Coronavirus fears and the increasing number of reported cases outside of China led to all major equity markets trading lower.


The Government’s economic stimulus package and superannuation explained

Written by Olivia Long, Managing Director – SMSF

Over the past two weeks, the Government has announced two economic stimulus packages to cushion the economic impact of the Coronavirus. Click below to read what it means for super.


Recent Notes

As part of keeping you up to date on the communications that we are discussing with clients, please click below for the three most recent notes we sent out.

La Trobe Australian Credit Fund 12 Month Term Account

Market Context 3rd Update, Coronavirus Impact

NAB Capital Notes 4 – Withdrawal of Offer for New Money and Rollover

The information in this page contains general advice and is provided by Primestock Securities Ltd ABN 67 089 676 068, AFSL 239180 (‘Prime’). That advice has been prepared without taking your personal objectives, financial situation or needs into account. Before acting on this general advice, you should consider the appropriateness of it having regard to your personal objectives, financial situation and needs. You should obtain and read the Product Disclosure Statement (PDS) before making any decision to acquire any financial product referred to in this page. Please refer to the FSG ( for contact information and information about remuneration and associations with product issuers. This information should not be relied upon as a substitute for professional advice, and we encourage you to seek specific advice from your professional adviser before making a decision on the matters discussed in this page. Information in this page is current at the date of this page, and we have no obligation to update or revise it as a result of any change in events, circumstances or conditions upon which it is based.

What our clients say

“First class advice and service leading to real business advisory support and growth.”

Ben Hughes, EconomX

“We’ve been with Prime now for nearly 10 years and they have always strived to understand our business needs and have contributed enormously to our growth from start-up tech to product commercialisation.”

Robert Kerr, Enopte Solutions

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Ian, VIC

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Amy, QLD

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Alan King, VIC

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Bob & Denise, NSW

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Jack and Pauline, VIC

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Gavin Lowe, UDL Group

“We have worked with Prime for fifteen years as our financial adviser. Prime has always guided us through with professional advice on our financial decisions, whether it be in the local office or over the phone. We have found our adviser, Garry, has gone above and beyond the call of duty with regards to our retirement and financial matters in a friendly and caring way.”

Karen & Russell, QLD

“I find Michelle service to me is of high value. She is knowledgeable and transfers the information to me clearly. Thank you Prime.”

Kathryn, WA

“In all the years l have had to do the R&D rebate and other grants, l have never been better looked after than here at Prime. The staff are super friendly, trustworthy and keen to get me the best result that they can. I would recommend Prime to anyone who wants to use this service. You have a client for life.”

Vern Brickman, Adverto

“We have always felt that our advisor listened carefully to what we expected and responded appropriately. Livio is always interested in us as a couple and our lifestyle- we have never felt like we were bulk handled.”

Ian & Cherie, VIC

“I have been a client of Prime for just over 3 years and I am confident that the advice and service I have received during that time has been in my best interests.”

Lannette, QLD

“Opening my own business was a relatively daunting task. Prime and their extremely professional approach were essential in ensuring that it was executed properly. I would recommend Prime to anyone looking for leading advice with great customer service.”

James Reti, Reti Consulting

“I have been using Prime for many years and one of the things I appreciate most is that their advice is only a phone call away and I always feel as a customer that Prime have my best interest at heart. It is a very personal service executed by very personable and helpful individuals. My advisor feels like family I am very satisfied.”

Christopher, ACT