Message from CEO

Dear JV Partners,

As we come to the close of another calendar year we’d like to take this opportunity to thank you and your firm for your ongoing support in building and delivering a valuable service for your clients. Twenty plus years from Prime’s inception we still feel very strongly that clients are best served by receiving an integrated accounting and wealth management service with you as their quarterback and Prime playing a strong support role.

Over the course of the year we have been pleased to support more of you with additional services including SMSF and Capital / Corporate Advisory with many clients considering business sale events and larger scale capital raisings, if you require any support in either area please just give us a call.

Next calendar year will offer further opportunity for us to work more closely together as Prime invests in building out our property offerings including direct investment property. This means that a host of clients previously not interested in speaking to advisers due to their property investment preferences can now engage with us.

Finally, we sincerely hope that you can join us in Melbourne early in the new year for our Accountants Forum, a great opportunity for us to connect, learn from each other and network.

Thank you once again for your support in the ever changing world of wealth management and we sincerely hope you and your family have a safe and enjoyable festive season.

All the very best, Simon and the whole Prime team.


Property based investment opportunities

As part of our goal to be the leading integrated advice firm of the future, Prime continues to broaden our service offering to include client access to a range of property based investment opportunities.

These opportunities are to be integrated into our strategic advice and investment offerings, with a recommendation to increase weightings to the ‘Alternatives’ asset class across all client portfolios due in the near future.

To empower Prime advisers in having productive client discussions, the attached Property opportunities summary document outlines each of the new offerings across wholesale, retail, wrap and direct client portfolios.


Consumers see value in financial advice

Here’s a valuable article on how consumers see value in financial advice.

A research conducted by ASIC outlines that 51% of Australians have an unmet advice need. The research also found that consumers generally seek financial advice for investments (45 per cent), retirement income planning (37 per cent), superannuation (31 per cent), budgeting or cash flow management (22 per cent) and aged care planning (18 per cent).


Monthly Commentary

October was another positive month for global equity markets as represented by the MSCI World Index adding +2.5%.

Optimism surrounding US-China trade negotiations bolstered equity markets with the announcement of the ‘first phase’ of a trade deal.

Providing further support and investor confidence was the reduced risk of a no-deal Brexit.


When things get NALI!

Written by Karen Dezdjek, Director – Wealth & Superannuation

How many Partners, Planners, Advisers in our network that have their SMSF compliance done for free? If you’re not paying for your SMSF accounting and tax, your fund is at risk. This is a MUST READ! The fee holiday is over, and your fund compliance relies on it.

Contact the SMSF team today:


Sale of Attaché Software

Prime Capital is delighted to announce we have led the sale of one of Australia’s last privately held accounting & payroll software businesses, Attaché Software.

Attaché is a leading provider of accounting, payroll, asset and document management products, servicing medium businesses throughout Australia, New Zealand and the South Pacific.

Click below to read more, and for any question or referrals for similar opportunities, contact Roger Cameron below.


R&D and EMDG Updates

Written by Brendan Brown, Partner – Accounting & Business Advisory


R&D tax incentive applications continue to be lodged for the tax year ended 30 June 2019.

The last date for lodgement is 30 April 2020.

Eligible applicants can potentially obtain a cash rebate of up to 43.5% of eligible expenditure where their grouped annual turnover is less than $20m.


Export Market Development Grant (EMDG) applications continue to be lodged for the tax year ended 30 June 2019.

The last date for lodgement is 28 February 2020 using Prime’s extended lodgement approval, however applications lodged before 30 November 2019 may receive priority processing by Austrade.

Eligible applicants can potentially obtain a grant of 50% of eligible expenditure.

The maximum grant is $150,000 and is subject to a tranching system.

The first tranche has been set at $40,000 and applicants go into a pool for the remainder of their entitlement.

The government has recently announced a review of the system. This is currently in process and we will advise on any suggested outcomes

Please contact us before the end of the year to undertake an assessment and potentially assist in lodging a claim before the above deadlines in 2020. Generally the quicker you get your claim in the quicker you get paid!

For any enquiries or support, contact:

Melbourne team

Brisbane team

What our clients say

“First class advice and service leading to real business advisory support and growth.”

Ben Hughes, EconomX

“We’ve been with Prime now for nearly 10 years and they have always strived to understand our business needs and have contributed enormously to our growth from start-up tech to product commercialisation.”

Robert Kerr, Enopte Solutions

“Prime provides us a highly personalised service covering our financial needs. Our strategic advice has been proactively provided whilst ensuring our investments are professionally managed without requiring our daily input. We feel comfortable knowing Prime is looking after our investments.”

Ian, VIC

“In working with Prime, I have been connected with a trusted ‘go to’ source of knowledge, mentorship, tools, services, contacts and – most importantly – a friend on the ground for anything related to financial decisions when feeling a little overwhelmed.”

Amy, QLD

“The team at Prime Financial provide an excellent full service offering to my organisation. Communication between teams is excellent and they genuinely put the best interests of their clients first.”

Alan King, VIC

“I am very pleased with Prime. I have called my adviser when I have questions and have always received prompt replies and all of the support I needed.”

Bob & Denise, NSW

“We are busy running our business, which takes up most of our time! To have someone we know and trust in charge of our money is so comforting. I enjoy the quick and clear communications I have with my adviser and I trust his suggestions for our investments.”

Jack and Pauline, VIC

“Prime is a lot more that an accountant to us. They are well equipped with the knowledge to help solve any problem businesses come across.”

Gavin Lowe, UDL Group

“We have worked with Prime for fifteen years as our financial adviser. Prime has always guided us through with professional advice on our financial decisions, whether it be in the local office or over the phone. We have found our adviser, Garry, has gone above and beyond the call of duty with regards to our retirement and financial matters in a friendly and caring way.”

Karen & Russell, QLD

“I find Michelle service to me is of high value. She is knowledgeable and transfers the information to me clearly. Thank you Prime.”

Kathryn, WA

“In all the years l have had to do the R&D rebate and other grants, l have never been better looked after than here at Prime. The staff are super friendly, trustworthy and keen to get me the best result that they can. I would recommend Prime to anyone who wants to use this service. You have a client for life.”

Vern Brickman, Adverto

“We have always felt that our advisor listened carefully to what we expected and responded appropriately. Livio is always interested in us as a couple and our lifestyle- we have never felt like we were bulk handled.”

Ian & Cherie, VIC

“I have been a client of Prime for just over 3 years and I am confident that the advice and service I have received during that time has been in my best interests.”

Lannette, QLD

“Opening my own business was a relatively daunting task. Prime and their extremely professional approach were essential in ensuring that it was executed properly. I would recommend Prime to anyone looking for leading advice with great customer service.”

James Reti, Reti Consulting

“I have been using Prime for many years and one of the things I appreciate most is that their advice is only a phone call away and I always feel as a customer that Prime have my best interest at heart. It is a very personal service executed by very personable and helpful individuals. My advisor feels like family I am very satisfied.”

Christopher, ACT