How to find a financial adviser?

Financial advisers help you to manage your investments, taxes, estate planning, education savings accounts, insurance, mortgages and retirement. You might also know them as a personal financial adviser, financial planner, financial service adviser or investment adviser.

A financial adviser will talk to you about your financial objectives and risk tolerance, and then recommend an appropriate financial planning strategy. To excel in this tightly regulated role they will need appropriate qualifications and a deep knowledge of all the latest financial products, rules and regulations.

Your financial adviser will talk to you about:

  • expenses
  • income
  • insurance coverage
  • financial objectives
  • tax status
  • risk tolerance
  • life stages
  • wealth creation
  • assets
  • loved ones

For this reason you want to choose a financial adviser you feel comfortable with and one with:

  • education, certifications and experience
  • good listening skills, empathy and adaptability
  • research and analytical skills
  • determination and tenacity
  • a target-driven mindset
  • good decision-making skills
  • an ethical and professional approach to work

To assess the quality of any given financial adviser, you should first visit the Australian Securities & Investments Commission (ASIC) financial advisers register. It provides a list of people who provide personal advice on investments, superannuation and life insurance and, while the list isn’t comprehensive, it’s a good first stop.

Your next step should be to look at adviser ratings, where clients can both rate a financial adviser and review financial advisers. Alternatively you can ask around your friendship group or family to gain recommendations.

Before engaging a financial adviser, make a list of questions that will help you to determine whether or not your relationship will be a good fit. Many financial adviser-client relationships are long term and these questions can help you make the right decision when choosing who to work with

  1. What are your qualifications?
  2. Are you authorised to provide advice on the products you are recommending to me?
  3. Can you advise me on my current products?
  4. What is your experience as a financial adviser?
  5. Are you a member of any industry associations and/or professional bodies?
  6. How do you keep up to date with changes that might affect your clients?
  7. How do you get to know a new client?
  8. How are you paid, and what is your advice likely to cost?
  9. Do you get paid for selling me a certain product? What about any “soft dollar” benefits you may receive?
  10. What fees or other benefits do you receive for referring me to another person or business?

Our vision at Prime Financial is to provide you with a complete accounting, wealth management and capital advisory experience, and we’re only too happy to answer any questions that will help you to feel confident in our services.

What our clients say

“First class advice and service leading to real business advisory support and growth.”

Ben Hughes, EconomX

“We’ve been with Prime now for nearly 10 years and they have always strived to understand our business needs and have contributed enormously to our growth from start-up tech to product commercialisation.”

Robert Kerr, Enopte Solutions

“Prime provides us a highly personalised service covering our financial needs. Our strategic advice has been proactively provided whilst ensuring our investments are professionally managed without requiring our daily input. We feel comfortable knowing Prime is looking after our investments.”

Ian, VIC

“In working with Prime, I have been connected with a trusted ‘go to’ source of knowledge, mentorship, tools, services, contacts and – most importantly – a friend on the ground for anything related to financial decisions when feeling a little overwhelmed.”

Amy, QLD

“The team at Prime Financial provide an excellent full service offering to my organisation. Communication between teams is excellent and they genuinely put the best interests of their clients first.”

Alan King, VIC

“I am very pleased with Prime. I have called my adviser when I have questions and have always received prompt replies and all of the support I needed.”

Bob & Denise, NSW

“We are busy running our business, which takes up most of our time! To have someone we know and trust in charge of our money is so comforting. I enjoy the quick and clear communications I have with my adviser and I trust his suggestions for our investments.”

Jack and Pauline, VIC

“Prime is a lot more that an accountant to us. They are well equipped with the knowledge to help solve any problem businesses come across.”

Gavin Lowe, UDL Group

“We have worked with Prime for fifteen years as our financial adviser. Prime has always guided us through with professional advice on our financial decisions, whether it be in the local office or over the phone. We have found our adviser, Garry, has gone above and beyond the call of duty with regards to our retirement and financial matters in a friendly and caring way.”

Karen & Russell, QLD

“I find Michelle service to me is of high value. She is knowledgeable and transfers the information to me clearly. Thank you Prime.”

Kathryn, WA

“In all the years l have had to do the R&D rebate and other grants, l have never been better looked after than here at Prime. The staff are super friendly, trustworthy and keen to get me the best result that they can. I would recommend Prime to anyone who wants to use this service. You have a client for life.”

Vern Brickman, Adverto

“We have always felt that our advisor listened carefully to what we expected and responded appropriately. Livio is always interested in us as a couple and our lifestyle- we have never felt like we were bulk handled.”

Ian & Cherie, VIC

“I have been a client of Prime for just over 3 years and I am confident that the advice and service I have received during that time has been in my best interests.”

Lannette, QLD

“Opening my own business was a relatively daunting task. Prime and their extremely professional approach were essential in ensuring that it was executed properly. I would recommend Prime to anyone looking for leading advice with great customer service.”

James Reti, Reti Consulting

“I have been using Prime for many years and one of the things I appreciate most is that their advice is only a phone call away and I always feel as a customer that Prime have my best interest at heart. It is a very personal service executed by very personable and helpful individuals. My advisor feels like family I am very satisfied.”

Christopher, ACT

A unique and personal service approach to support all your business advisory and personal wealth management needs.

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