Integrated Wealth Management and Accounting Firm investor, Prime Financial Group (ASX: PFG) has appointed Jenny Lee Koksal to the role of Chief Marketing & Digital Officer. Working closely with Prime’s CEO & Managing Director Simon Madder, Jenny will oversee the planning, development and execution of Prime’s marketing and digital program. Prime’s CEO & [...]
How Prime Financial Group is embracing digital channels to transform business models to drive improved client experiences.
Integrated Wealth Management Firm and Accounting Firm investor, Prime Financial Group (Prime), have developed a new digital strategy in response to disruptive technologies that are impacting not only the financial advice and accounting sector but the way clients engage with firms. In a recent interview, Simon Madder, CEO & Managing Director of Prime, describes how [...]