Prime Financial Group appoints Chief Marketing & Digital Officer

Integrated Wealth Management and Accounting Firm investor, Prime Financial Group (ASX: PFG) has appointed Jenny Lee Koksal to the role of Chief Marketing & Digital Officer.

Working closely with Prime’s CEO & Managing Director Simon Madder, Jenny will oversee the planning, development and execution of Prime’s marketing and digital program.

Prime’s CEO & Managing Director, Simon Madder, said:

….the newly created role is part of the firm’s strategy of embracing technology and digital channels to innovate and deliver better outcomes for clients and partnering accounting firms.

“Jenny has been instrumental in establishing the strategic marketing direction at Prime and implementing a digital transformation process that places clients in the centre of everything we do.”

“The new role provides a platform for Jenny to build on the work we’ve commenced and continue to look at new ways of how technology can streamline our business and improve client outcomes,” Simon said.

Jenny, an experienced marketing and digital media specialist within the financial services sector said it was an exciting time to be joining Prime with the company focused on delivering a more integrated and exceptional client experience, across multi-touch points.

Jenny said,

“Prime is dynamic firm that have rapidly embraced ownership and leadership in digital communications. I’m looking forward to joining the team, bringing my own professional experience to continue to implement and evolve the digital vision and culture of innovation.”

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