Your Personal Wealth Manager

A comprehensive investment strategy and strong asset allocation can assist with maximising the benefits and minimizing the risk across your portfolio as part of achieving your individual goals and objectives.

Supported by our dedicated research and investment team, we focus on communicating market developments and investment opportunities to our clients in a timely manner.

Our Investment Advice benefits you by

  • Providing options available to grow your asset base and position you to achieve your ‘best’ possible retirement income
  • Increasing your knowledge of how much income your retirement capital will provide
  • Building a ‘transparent’ investment portfolio individually tailored for you Providing ongoing advice, research, reporting and portfolio management
  • Cost competitiveness by ‘cutting out’ unnecessary duplication – you speak directly with the people managing your money

Our service incorporates both an Active Management portfolio alternative and Client Instructed solution.
As part of our team approach, we ensure that one of our wealth managers are constantly available to address any of your investment enquiries.

Our Investment Advisory Service

Our service incorporates both an ‘Active Management’ portfolio alternative and a ‘Client Instructed’ solution.

These services are designed to assist with reviewing, developing and managing your portfolio.

Our service is tailored to suit your particular goals, objectives and timeframes and this approach enables us to provide a broad spectrum of investment advice as well as new investment opportunities.

We provide you with:

  • Innovative investment ideas, advice and planning
  • Active Management or Execution Services
  • Advice on corporate actions
  • Investment review
  • Ongoing management across your portfolio
  • Mail house service for paperwork

Welcome to Prime

Prime partners with you and your accountant for fully integrated investment advice.

We use this model because we believe that your needs are best served by having an Accountant at the heart of your personalised financial advice. Advice that is tailored for your needs, goals and aspirations.

Through this integrated partnership, Prime can offer solutions that fit your objectives regardless of your stage in life and investment goals.

You have total flexibility in choosing your investment path. This is possible because you are dealing directly with those that are managing your assets.

Throughout this process one principle is key – protecting your wealth is paramount.

Our principles of portfolio management

Assets are typically labelled as one of two types – Growth and Defensive.

Growth

  • Growth portfolios have a higher risk attached to them.
  • There may be more portfolio volatility, however over the medium to long term investors should expect to be rewarded with higher growth.
  • An example of a Growth investment is Australian and International shares.

Defensive

  • Defensive portfolios offer a lower level of risk.
  • However, with this added security comes a lower, but steadier return on your investment.
  • Defensive portfolios are often sought by those that have a satisfactory level of assets yet still want conservative growth on their investment.
  • An example of a Defensive investment is fixed and variable interest rate securities.

A range of options to build your wealth

With two investment paths – Growth and Defensive, your portfolio is designed to maximise the returns and minimise risk according to your personal needs and risk tolerance.

Your Investment Decision – Actively Managed Investment Advisory Service

Are you looking for an ‘Actively Managed’ transparent and tailored investment portfolio that can adjust rapidly to changing market conditions? Access the benefits of investments proactively managed on your behalf by a team of investment professionals according to the model portfolio(s) you have selected.

The Prime SMA is a separately managed account where you are the beneficial owner of a portfolio of investments that are actively managed on your behalf by the Chief Investment Officer and Investment committee. The Prime SMA gives you access to a professionally managed portfolio of investments, without the inefficiencies of a conventional managed fund structure, or the time requirement of direct ownership.

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The benefits of the Prime SMA:

Choice of strategy

You can choose one Model Portfolio or a combination of Model Portfolios. The Prime SMA offers a selection of strategies, allowing you to tailor your choice of Model Portfolios to suit your investment needs.

Customization

You can restrict certain securities or sectors, enabling you to tailor your Account to suit your individual investment and ethical preferences.

Diversification

With the Prime SMA, you have a choice of a range of Model Portfolios, some of which are well diversified, some of which are more concentrated. The more diversified the Model Portfolio, the less risk of the investor being over-exposed to the performance of any single investment holding.

Hassle free ownership

Your Account is administered on your behalf, including tax record keeping, receipt of dividends, mail, corporate actions, and reporting. That way, you receive the benefits of owning a portfolio of direct investments, without the administrative burden.

Do Not Sell Holdings Portfolio

You can also access a custody only portfolio to hold ASX listed securities that you transfer in, but do not want to be sold or form part of a Portfolio aligned to a Model Portfolio. In this custody only portfolio, you can also access the investment administration, tax statements and consolidated reporting services of the Prime SMA, taking care of all paperwork for you.

Regular investment plan

You can set up a regular investment plan, whereby a set amount of money is automatically debited from your nominated financial institution on a regular basis, and transferred to one or more Portfolios in your Account. This is a disciplined way of contributing, allowing you to build up your investment gradually.

Regular monthly withdrawal plan

You can set up a regular withdrawal plan to receive monthly payments from one or more Portfolios in your Account to your nominated financial institution.

Comprehensive reporting

Comprehensive reporting ensures that you are kept informed at all times. You can view Account holdings and transactions online, either separately by Portfolio, or in aggregate (all Portfolios combined, including your Do Not Sell Holdings Portfolio). Each quarter, you will be provided with comprehensive reports on the status of your investments, allowing you to track the performance and activity of your Portfolios. After the end of each financial year, you will be provided with a detailed report containing all the information relating to the assets in your Account that you need for your tax return, thereby reducing the administrative burden of maintaining records of all investments and transactions yourself.

Suitability for Self-Managed Super Funds

The ‘Actively Managed’ Prime SMA is a suitable investment vehicle for Self-Managed Super Funds, relieving the administrator of much of the record keeping burden that results from holding investments.

 

The Prime SMA is available to a range of investors, including individuals, self-managed superannuation funds and trusts.

Your Investment Decision – Client Instructed Investment Advisory Service

Our Client Instructed Investment Advisory Service provides you with a transparent, customized (to your needs) investment portfolio
where you have complete control over investment selection and strategy.

This advisory service provides the benefit of direct investing combined with a professional team of Investment Advisers and Managers with both Australian and International investment experience. This team advises and guides you on portfolio construction and investment selection in order to assist to deliver on your desired outcomes. Furthermore, by utilizing Prime’s investment and advisory service you also gain access to not only our Team of Investment Advisers and Managers but also the expertise and experience of Prime’s Investment Committee who oversee the entire investment process.

The benefits of the Prime’s Client Instructed Investment Advisory Service

Choice of strategy and complete customisation

You choose, either from our Model Portfolio adjusted to suit your objectives, or a combination of our Model with additional overlays from you in terms of sectors, industries and underlying securities / investments.

Diversification

The more diversified your Portfolio, the less risk of the investor being over-exposed to the performance of any single investment holding. Our portfolios are constructed to gain the benefit of diversification without just diversifying for the sake of it. Typically portfolios have between 15 and 25 individual holdings and do not simply just mirror an index.

Hassle free ownership

Your Account is administered on your behalf, including tax record keeping, receipt of dividends, mail, corporate actions, and reporting. That way, you receive the benefits of owning a portfolio of direct investments, without the administrative burden.

Do Not Sell Holdings Portfolio

You can also access a custody only portfolio to hold ASX listed securities that you transfer in, but do not want to be sold or form part of a Portfolio aligned to a Model Portfolio. In this custody only portfolio, you can also access the investment administration, tax statements and consolidated reporting services taking care of all paperwork for you.

Regular investment plan

You can set up a regular investment plan, whereby a set amount of money is automatically debited from your nominated financial institution on a regular basis, and transferred to one or more Portfolios in your Account. This is a disciplined way of contributing, allowing you to build up your investment gradually.

Regular monthly withdrawal plan

You can set up a regular withdrawal plan to receive monthly payments from one or more Portfolios in your Account to your nominated financial institution.

Comprehensive reporting

Comprehensive reporting ensures that you are kept informed at all times as you can view Account holdings and transactions online.
After the end of each financial year, you can access a detailed report containing all the information relating to the assets in your Account that you need for your tax return, thereby reducing the administrative burden of maintaining records of all investments and transactions yourself.

Suitability for Self-Managed Super Funds

Our Service is available to a range of investors, including individuals, self-managed superannuation funds and trusts.

Saving you time, minimising the work & maximising your options

The ‘Prime Term Deposit & Cash Service’ makes the process of investing in term deposits as simple as possible. In a single phone call to your adviser, you can access a variety of providers and give the verbal instruction to invest, redeem or transfer funds between institutions, without the administration hassle.

With just one initial application form, you can access a range of banks and build better fixed interest portfolios. To manage your cash position in an efficient manner without delays, a wide range of cash accounts and term deposits are available, resulting in access to a variety of rates on cash investments.

In response to the growing market demand and client feedback, Prime provides you in a single location access to the most competitive rates from a variety of providers. This greatly reduces the time spent researching and assessing all the different providers, but provides you with confidence that all of these institutions are covered by the Government Guarantee scheme*.

Benefits include:
  • Following the completion of your first application form, ongoing transactions require no additional paperwork.
  • Personal Service – With a simple phone call, instruct your adviser to invest, redeem or transfer funds on your behalf.
  • Simple switching of funds between institutions upon maturity enables you to continually maximise interest earned.
  • Full history of financial transactions provided at the end of the tax year.
  • The funds are always held in your account with financial institutions, in your name (Funds are not held by a nominee or any other party that is not controlled by you).

Get In Touch »

Contact Us »

VICTORIA

Level 17, Como Office Tower
644 Chapel Street
PO Box 6105
South Yarra, VIC 3141
T: 1800 064 959

NSW

Level 17,
9 Castlereagh Street
Sydney, NSW 2000
T: 1800 988 141

QLD

Suite 2, First Floor
280-286 Sheridan Street
Cairns, QLD 4870
T: 1800 796 096

WA

Unit 16, First Floor
100 Railway Road (Cnr Hay St)
Subiaco, WA 6904
T: 1800 785 855