Accountant
Prime’s aim is to be the Premier Partner to Accountants for Growth, Succession and Integrated Wealth Management.
Hear from Prime’s Managing Director and CEO.
Integrated Wealth Management
Prime’s unique approach to Asset Protection and Wealth Management Advice utilises Prime’s proprietary Client Engagement Model (CEM). With a systematic and consistent service offering, the CEM delivers high levels of service and value for clients and Prime’s Accounting Firm Partners. The CEM brings together teams of advisers across the wealth management and accounting disciplines to deliver ‘Integrated Advice’ tailored to each client’s needs.

As part of Prime’s belief that clients are best served by receiving Accounting and Wealth Management advice (with the Accountant central to this) as part of one complete ‘Integrated’ service, Prime has invested in 10 Accounting entities with a ‘non-controlling’ equity interest of 15% – 50%, typically 25%. Prime has successfully been investing in Accounting Firms since 2006.
Prime’s Accounting Firm Investment and Wealth Management & Asset Protection Client Engagement Model (CEM) is typically suited to 3 – 10+ Partner Accounting Firms. Prime offers two alternatives as part of our model:
- Accounting Firm Investment (typically 25% investment) and a Wealth Management/Asset Protection Operation (typically 50% investment)
- Wealth Management/Asset Protection Operation (typically 50% investment) with no Accounting Firm Investment.
Regardless of which option your Firm chooses, Prime implements our Client Engagement Model (CEM) tailored to your Firms needs. This system and approach delivers a totally ‘integrated’ and complete Accounting and Financial Service for your clients.
Prime’s model has equal relevance whether you:
- Have not previously been involved with Wealth Management
- Have simply referred out to external parties
- Have an existing Wealth Management business which you run or are a shareholder in
For more information, please contact
Tim Bennett
Director – Corporate Development
T:(03) 9827 6999
As part of Prime’s belief that clients are best served by receiving Accounting and Wealth Management advice (with the Accountant central to this) as part of one ‘Integrated’ service. Prime has established, operated and managed 30+ Wealth Management entities with Accounting Firms over the last 17+ years.
Prime’s Wealth Management model incorporates our Financial Services/Asset Protection Client Engagement Model (CEM) and is suited to 3 – 10 Partner Accounting Firms and typically involves a 50/50 equity structure.
Prime’s structure involves Prime managing and operating the wealth management entity on behalf of both parties, including cash flowing, resourcing and best practice. It also incorporates the option of a limited licensing solution for Accounting Firm Partners and staff to ensure they can continue to provide complete client advice.
Prime’s Wealth Management model has equal relevance whether you:
- Have not previously been involved with Financial Services
- Have simply referred out to external parties
- Have an existing Financial Services business which you run or are a shareholder in
For more information, please contact
Tim Bennett
Director – Corporate Development
T:(03) 9827 6999
We can help solve your Accountant licensing and wealth management challenges.
Accountant Licensing should not be looked at in isolation, it should form part of a strategic approach to wealth management and overall client engagement.
Accountant Licensing is shaping up to be a major issue for accountants in to 2016, but planning needs to start now.
If you haven’t found a solution that works for your business, we can help.
Prime’s licensing solution is not institutionally-owned and has been built by Accountants for Accountants. Prime can take the entire licensing headache away from your firm and we will tailor a licensing solution to meet your needs.
For more information, please contact
Tim Bennett
Director – Corporate Development
T:(03) 9827 6999
Integrated Advice
Client Engagement Model:
This is how Integrated Advice is delivered and positioned for clients. Prime’s unique Client Engagement model’ ensures we deliver:
- Client value under your Brand;
- Enhanced client relationships;
- Seamless integration of advice, systems and processes;
- Effective, to the point, management reporting for you the Accountant
Implementation & Operation
Prime is an accountable Business Partner and is responsible for;
- Implementing Prime’s Proprietary ‘Client Engagement Model’
- Business Development, Marketing and Branding
- Staffing the entity, including;
- The Management of the entity (Alliance Director)
- Client facing Advisory Staff, including, Financial Advisers, across all disciplines of service line expertise(Learn about our Services).
- Support staff such as Investment Research & Management, Client Services and Paraplanning,
- Financial Reporting/Accounting for the entity.
Funding the operations and working capital requirements of the entity
Australian Financial Services Licensing (AFSL)
Accountant Licensing and SOA Support
Compliance and Risk Management
Professional Indemnity Insurance (PI)
IT Systems and Software
Accounting Firm Staff Training and Development
Accounting Firm Partners under the Prime Model are responsible for;
- Agreeing to Implement the ‘Prime Client Engagement Model’, its processes and related systems;
- Supporting the development of the business
Alliance Director
Your firm is individually assigned an “Alliance Director” whose sole purpose is to ensure the success of the JV. The Alliance Director is supported by the whole Prime Team, across business development, marketing, operations, training plus a diverse Wealth Management & Asset Protection Team.
Implementing the Client Engagement Model (CEM)
Our CEM operational structure is made up of a series of processes and procedures that are implemented by Prime. Ongoing support, marketing and training is provided for each Accounting Firm.
For more information, please contactTim Bennett
Director – Corporate Development
T:(03) 9827 6999
Get In Touch »
Contact Us »
VICTORIA
Level 17, Como Office Towers
644 Chapel Street
PO Box 6105
South Yarra, VIC 3141
T: 1800 064 959
NSW
Level 17,
9 Castlereagh Street
Sydney, NSW 2000
T: 1800 988 141
QLD
Suite 2, First Floor
280-286 Sheridan Street
Cairns, QLD 4870
T: 1800 796 096
WA
Unit 16, First Floor
100 Railway Road (Cnr Hay St)
Subiaco, WA 6904
T: 1800 785 855